Display Hunter: The Art of Interior Decorating and Visual Merchandising


decoratingA clever display of words can be a powerful tool in the marketing field. But when it comes to designing a store or an office for that matter, there is a lot more that is needed then just wit. The atmosphere and look of a department store is attained essentially through a combination of both artistic design and theatrical settings closely similar to that of a miniature house or a decorative playing area.

Store Design:

In the world of retailing, style matters. That’s why many retail stores are opting for more impressive and dominant interior designs and shop fronts to enable them to increase sales. Hiring retail designers will certainly give you the advantage of using your store’s space in the correct manner.

By adding more character to the ambiance, a designer can transform your department store into a place which has a cosy and peaceful setting with comfortable couches and chairs, along with creating ample space for the customers to wander through.

Most departmental stores are divided between different sections like fashion, footwear, accessories, toys and the nursery all having their own unique personality that attracts the customers as they enter.

By adding bespoke features and comfortable furniture, the retail designer can create an urban and quirky space which is pleasant and inviting to look at. For most modern department stores, the aim is to create a place which is both interactive and playful to parents and children alike.

But more importantly, the department store should be easy to navigate through, with interlinking spaces, appropriate aisle arrangements and oversized doors that differentiate the men’s fashion from the women’s and the other departments respectively.

Exhibit Design:

When it comes to exhibitions, it’s all about creating visual displays that are fit for a king. But not all of us are gifted in creating such artistic delights which is why the services of a designer should be acquired.

The idea is to create a design which stops the busy shopper (or blogger) in their tracks with a burst of colour, props and drama that help showcase the product. The design used for the exhibition should be striking yet not rigid, sleek yet not tamed and colourful yet not cheap. It is vital for the exhibition’s design to be authentic and unique while being like a magnet to the visitors, drawing in curious crowds with a welcoming sense.

Office Design:

By using simple aesthetics, a retail designer can transform an office space giving it a distinct look, leaving the original concrete columns and roof beams intact. While decorating office spaces, the aim should be to create a space that adds certain togetherness while letting the employees create their own space and identity.

Retail designers have the uncanny ability to create and identify visual trends and then apply them through a professional prospective keeping both the commercial and consumer aspects in mind. Their ability of attention to detail and understanding the consumer’s need allows them to develop a brands image and make it look more appealing.

Retail design is such a profession where knowledge and experience are not the only requirements. In this profession, artistic talent is something that is vital to move forward in the industry. In addition to this, it is a field where it is crucial to stay up to date with all the new trends arising periodically.

About the Author:

The author is an accomplished entrepreneur who runs a string of business ventures. Writing articles in his spare time is a way for him to communicate the professions that inspire and excite him like that of retail designers, fashion photography, etc.

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