Real estate professionals who are determined to make 2019 an outstanding business year, should start by taking control of how they think about and use their time, money, energy, and other limited resources. PJ Wade explains “why” and “how” for a Happy New Year!
Real estate professionals who are determined to make 2019 an outstanding business year should start by taking control of how they think about and use their time, money, energy, and other limited resources.
Those who have unlimited time, deep-pocket financial support, and endless physical energy have fewer excuses for not achieving goals. However, they still react to factors – many of them related to
attitude, beliefs, and bias – that limit results and outcomes.
Limiting factors can sometimes seem insurmountable if they are tied to unconscious barriers. Identify what you believe holds you back and then the resolutions you create to overcome these barriers will describe conscious effort essential to working over, under, or around these distractions.
Resolutions become executable directions for success when they are linked to overcoming your top limiting factors. Exercise: What are the top five limiting factors that affect your bottom line? Start by listing barriers and “yeah buts” that come to mind when you think “I can do better regarding ______, yeah but _____.” Then, prioritize the list by searching out key items, which when resolved, remove other barriers as well.
Avoid 2019 Progress Interrupters
“Navigating a World in Disruption” was the theme of The International Economic Forum of the Americas’ recent three-day Global Forum [ href=https://forum-americas.org/toronto/home/ target=”_blank”>Global
Forum ] which brought more than 3500 delegates – dignitaries, CEOs, government leaders, politicians, industry experts, NGOs, business owners, students, and media – from around the world together with more than 170 international speakers. Big topics, big discussions, and networking galore.
Amid all this big “disruption” thinking, three powerful, seemingly-simple suggestions surfaced and resurfaced and I share them with you here. No matter which resolutions you set for 2019, if the three interrupters, if not disruptions, below are not addressed, you may unexpectedly be sent off course:
1. One Password Per Account
Shuman Ghosemajumder, Chief Tech Officer of cyber-crime-fighting Shape Security, shared security insights from many perspectives, but he was most passionate about relaying this deceptively-simple security suggestion: do not use the same password for multiple accounts. Ghosemajumder explained that 10 years ago, hackers would search out software and operating system weaknesses to access personal data. Now, they look for passwords. In system breaches like the recent ones at Marriott and Linked-in, stolen data is revisited by groups of hackers to locate users who use the same login and password for more than one account, thus making criminal access relatively easy. They may also search out a small unimportant account you set up and forgot about, so they can learn the password you may still be using for other accounts. Then, hackers will visit significant sites, platforms, and banks using that password to hack into your accounts that matter.
2. Turn Off GPS For Privacy
John Chen, Executive Chairman and CEO of Blackberry, manufacturer of security-conscious smartphones, shared that he does not turn on his phone’s GPS: “I don’t want to know where the closest gas station is and give up my private data to get this information.” Other Global Forum tech-savvy entrepreneurs and experts echoed this caution. Chen: “We want to let people control their own privacy, so when you decide you want to share, it is your explicit [consent] to share.” Nothing is free. Paying for very-low-value perks – which you may not really need – by sharing private data that you can never “unshare” may be a bad bargain in the long haul. In addition, shift your thinking from wandering the internet just to shop or “Google” something and start thinking about the permanent trail you left in 2018 and will leave in 2019. Ghosemajumder stressed, “People do not navigate [the internet] with long-term perspectives that more holistic societal perspectives.” For instance, Alexa is not your friend, just a conduit for Google’s data collection.
3. Tech Problems Vaporize Hard-Earned Trust
Earning trust from prospects and clients takes time and a lot of effort. Expose them to a data breach, unnecessary inconvenience from site failure, or other cyber problems and trust will be lost much more quickly than it was gained. Cyber-security no longer involves building a digital moat around your computer system. Authorized users of the system can present as much risk as hackers. For instance, after logging in, these welcomed users may click on contaminated sites, links, or emails that load malware into your system. It can take minutes to infect a computer and months to completely undo the damage.
Disruption was a positive concept in 2018, representing transformative shifts from old paradigms to modern technology-driven re-imaginings in a wide range of industries.
Use open-minded “why not” disruptive analysis to take a close look at what you do. Search for better ways to work, better systems to help clients, better opportunities to cut costs, and better approaches to engaging new business and retaining clients.
Experiment with the “Think Bigger and Act Sooner” philosophy. Train yourself to embrace fresh thinking and innovation by exposing yourself to new ideas and approaches in technology and communication in your profession and related industries. Explore to find innovation and opportunity in the standard things you did and said for clients and yourself in 2018.
If your 2018 marketing approaches and client service processes remain
the same in 2019, how can you expect dramatically different 2019 outcomes?
For more from “Navigating a World in Disruption,” visit PJ Wade’s blog”What’s Your Point?”