Anymore, agents are utilizing social media, newsletters, mailers, and so much more in their marketing plans in order to stay in front of past, present, and potential clients, but one of the most valuable tools that every agent needs to add to their marketing repertoire is the use of engaging videos. Don’t believe us? Here are five reasons why every real estate agent should be using video marketing:
5. They’ll remember you
According to Insivia, the average viewer retains 95% of a message when they watch it, versus when they read it in text. Take market conditions, for example. Market conditions can be difficult to swallow for the average consumer, but integrating a market conditions video will make them much more user friendly, all while providing useful information your clients will thank you for.
4. You’ll go “viral”
Chances are you’re currently utilizing social media as part of your marketing plan, but if you aren’t seeing the engagement you’re hoping for from your followers, video could be the solution. Sharing videos to your social feeds generates 1,200% more shares than text and images combined. Plus, 92% of users watching video on mobile devices will share it. Consider posting more videos in order to engage your audience, get shares, and expand your reach. Try a video about real estate advice or home improvement ideas. Even if you’re camera shy or not savvy with a video camera, these videos can be totally done-for-you with your branding and agent info.
3. Videos help consumers buy
Forbes states that 90% of consumers use video to assist them with making buying decisions, while 64% of consumers say that watching a video makes them more likely to buy that product. Consider what those stats could do for a listing video; agents who utilize video as part of their listing strategy will likely see a rise in offers and viewing requests, thus, increasing the likelihood of increased sales.
2. It’s great for your website’s SEO
Every real estate agent vies for the opportunity to be listed on the first page of Google search results – adding video to your landing page can help. In fact, video drives up to a 157% increase in organic traffic from search engines to your website, and makes it 53% more likely to show up on page one search results. Not to mention that websites that include video on their landing pages have historically seen an 80% increase in conversions. Not bad at all!
1. Video makes an incredible first point of contact
Whether you utilize an e-newsletter service, or simply want to get a better response rate in your everyday communications with potential clients, video can help. Including a video in place of a lengthy email text actually increases your click-through rate by 300%. This is yet another place where a listing video can come in handy, or even an agent introduction video to give your potential client an idea of who you are as an agent, without having to spend time reading your digital “resume.”
If video marketing isn’t currently in your marketing arsenal, it should be. Not sure where to start? We’ve got you covered. Give the VScreen marketing suite a try with their free two-week trial. You’ll be able to utilize their totally customized and done-for-you video products to see just how beneficial video marketing can be to your business.