Millennials are the largest group of homebuyers at present, which is why knowing how to market to them should be a top priority for estate agents.
Many millennials are at the age where they want to buy their first homes. When marketing to millennials, it’s important to understand how they communicate, and their habits and interests. Here’s how to market to them.
Communicate in a relatable way
Millennials tend to want quick responses to their questions. Find out their communication preferences and use them. This may include emails, skype, text alerts etc.
Your website should contain comprehensive information where they can learn more about the buying and selling process as well as the local market. An active blog gives the impression that you are on top of all the changes affecting local housing.
Millennials will ask plenty of questions, especially if they are buying their first home. They love to research and have access to plenty of information. If they are looking for a home in a particular neighborhood, it’s not unusual for them to look at the crime rate, check demographics, and more.
What you can do is demonstrate your in-depth knowledge of the local market to them. Start building up a relationship with them where they trust you enough to guide them through the process of buying a home.
Use the latest technology
Millennials are interested in high style, awesome performance and tech-savvy innovations. They love being able to sync their lives in many ways and to carry electronics on the go.
When they find a home that interests them, they will use technology to find out as much as they can about it. They will look at the aerial and street view on Google Maps. They will also closely examine 3D virtual tours. You will need to keep up with the latest technology and use it if you want to appeal to them.
Use social media platforms
If you’re going to market to millennials, it’s essential to use social media. Using Facebook Live, Snapchat or Instagram Stories will help you to reach them, especially if you come across as genuine, honest and approachable.
Instagram is particularly popular with millennials. Shoot short videos and publish them as is or add words or graphics to highlight certain points. Take a video and pin it to your profile so followers can see it every time they see your profile.
Short videos can highlight a major selling point in a house, such as a beautiful fireplace. You can even create multiple short videos of the same house, showing different features and adding text.
Millennials will connect with you if you have an interesting story to tell. Vivid, colorful, well-made videos are often the best way to tell the story about a home.
Give them evidence
Many millennials will research you online before they decide to use your services. Reviews and testimonials matter to them, as do referrals from their peers. You need to provide proof that you are worthy of their consideration.
Once you’ve managed to get their attention, they will want to see evidence to support what you’re offering to them. They want you to backup your answers with resources, like housing price comparisons and particularly want resources they can access themselves.
Like it or not, millennials are the dominating generational force in the housing market today. If you want to market to them successfully, you need to know how to appeal to them.