Earning Client Trust: The 3 Rs of Respect

Things that matter often happen quickly in real estate. To succeed and to help clients succeed, real estate professionals must earn trust from first contact with prospective clients. Professionals must also sustain trust with clients through often stressful, quick-response decision making and, occasionally, when things do not work out as hoped. A buyer or seller benefits…

Construction Nightmare?

How do you make sure that renovating or building your dream home does not turn into a construction nightmare? If a massive renovation or a new-home build is in your immediate future, how will you guarantee there’ll be no “if only we’d…” or “in hindsight, I wish we had…” recriminations once the project is well…

Is School Improvement Part of Your Ownership Strategy?

Neighborhoods with good schools often carry higher value for home buyers with children, so if you want to raise values in your neighborhood, supporting school improvement may be a valuable undertaking. Improving the ranking or reputation of local schools involves community investments on many levels, and it generates benefits for everyone that extend well beyond…

Are You Torturing Your Trees?

Trees are stuck with you. They can’t run away when you make life tough for them. Trees have no voice and must suffer in silence. The worst thing is that many well-meaning, even tree-loving, property owners unwittingly torture their trees. Whether you inherited trees when you bought your current real estate or you’ve planted trees…

Has Your Marketing Content Become Stale?

How do you ensure your marketing content remains fresh, on-point, andstrategic to attract target prospects and clients, buyers or sellers? Does your marketing receive regular complete overhauls? Or, do timepressures only allow for the periodic makeover of one or two contentsections? On the other hand, you may simply rearrange existing contentwith little more than headline…

Smart Homes: Backed-Up Your Fridge Lately?

Computers may make life easier, but they don’t necessarily make things simpler or automatically safer. This is very true for smart home technology or intelligent home automation which aims to combine internet-connected computers with every aspect of home life. According to Digital Journal, “the smart or automated home applies new technology to control and automate…

Home Buyer Assumptions Are Expensive

Based on what John and Lee (privacy protected) learned about real estate from friends and online searches, these first-time buyers believed that location is less important than price. Do they know what they’re talking about? John and Lee currently rent a spacious apartment in the city where they both work. They thoroughly enjoy their urban,…