From Seed to Suite: Real Estate Agents and the Cannabis Industry

As the cannabis industry continues to expand, as individual growers grow more than their respective seeds and farms, as entrepreneurs within this space look for office space, real estate agents have an opportunity to help these people buy or rent commercial properties. This opportunity is substantial, given the number of states—including California—where cannabis is both…

6 Ways for Realtors To Increase Brand Awareness

Having a brilliant company which offers amazing products or services is great, but that won’t get you anywhere if nobody knows about your business, or even remembers your company name. Customers need to find your brand and be able to keep coming back to it for you to increase and keep sales high, but how…

3 Reasons Why AR is a “Cheat Sheet” for Realtors

Like many industries, real estate has been dramatically disrupted by technology. The “lone wolf” agent model for real estate is becoming more challenging to sustain in a new tech-centered marketing landscape. From video production to social media distribution, ad campaigns, Zillow leads and autoresponder campaigns – one individual can’t do it all.  Because larger organizations…

Which Digital Communication “Page” Are You On?

Everybody has a phone in their hands these days, but we are not all on the same “page” digitally. Even with smartphones and virtually-instantaneous messaging, effective communication is far from effortless or automatic. With so many aps, social media platforms, technologies, and digital tools in use, ensuring communication compatibility on many levels with target prospects and…

Trend Alert: Socially Conscious Real Estate on the Rise

If you’re feeling the pull to be more socially conscious, you’re not alone. A Cone Communications study on corporate social responsibility (CSR) found that “76% of those surveyed said they would decline to do business with a company if it held views and supported issues that conflicted with their beliefs,” said Forbes. In addition, “78%…

Effective Social Media Strategies for Realtors

Like in any modern organization, real estate agents can utilize social media channels to effectively conduct their day-to-day business. Indeed, recent research conducted by the National Association of real estate agents® tells us that this is already happening, with 77% of real estate businesses using social media to market their portfolio or conduct business in…

Five Good Judgement Calls for Agents

When asked to make a judgement call, are you ready? You signed on for a lot of responsibility. You’re committed to high professional standards, but seemingly-small things could undermine your judgement. You are a real estate professional. You are expected to perform and communicate using competence, skill, and knowledge at professional levels that you maintain above…

The Role of iBuying in Today’s Market

iBuying is changing the real estate landscape; offering consumers an option to cash out equity, where time is more important than milking the last dime out of a home’s value. It works a bit like a car purchaser trading in their old vehicle rather than spending countless hours and money trying to sell it online.…

Creating the Smart Home of Tomorrow, Today

The smart home of tomorrow is the functional home of today. We need not wait, we need not promise, we need not predict what will be—what may be—when we know what is: that we have the means to create smart kitchens without buying new appliances, that we can improve our health and make our homes…

Moving Strategies for Clients

Moving into a new house is exciting and stressful. It’s easy to overlook tasks that would make the transition go more smoothly. Check out this essential list of things you shouldn’t forget. Do Repairs and Painting at the New Place First Before move-in day, go through the new place and jot down areas that need improvement. Is the…

“Before” Photos Can Save You

Have you snapped time-labeled “before” photos of the things that really matter to you and your real estate? Real estate owners have hundreds more photos on their phones than they need, but often they’re missing videos and pictures of things that could save them time, aggravation, and money. We’d love to hear your “thank goodness…