Marketing to Millennials: Advice for Real Estate Agents

Millennials are the largest group of homebuyers at present, which is why knowing how to market to them should be a top priority for estate agents. Many millennials are at the age where they want to buy their first homes. When marketing to millennials, it’s important to understand how they communicate, and their habits and…

Do Newsletters Really Work to Keep You Connected?

With the hundreds of online channels that offer real estate information designed to engage the consumer, countless options for services, and with Alexa equipped with the ability to answer almost any question on demand about real estate, the question to ask is: Do newsletters even really work? The internet has proved that the consumer’s level…

5 Smart Ways To Finance A Real Estate Business

With the housing market’s continuing growth, investing in a commercial real estate business can help save the company in which you’ve already invested millions. When expanding your real estate business, you must assess your position as a buyer before you invest in any commercial commodity — seeking SBA Loans for your small business? Look at…

Five Opportunities to Supercharge Sales Communication

Overlooked or underestimated room for improved communication effectiveness surrounds real estate professionals, and too many ignore these opportunities to supercharge sales communication. PJ Wade reveals 5 insightful opportunities to dramatically improve communication effectiveness without having to spend big or make big changes. What could supercharge your sales communication without requiring you to spend big or…

“Weather” Is No Longer a Safe Topic

“If you can’t think of something useful to say, talk about the weather.” Historically, this was sound advice. No longer the ultimate safe topic, weather discussions have become complicated and not in a good way. For real estate professionals, talking about the weather may carry an extra layer of complication: legal liability. In the rush…

Moving from Multitasking to Single Tasking

I am as guilty as anybody else at neglecting my own attempt to improve myself with Time Management by not Multitasking. Couple weeks ago, I had a social event to attend at 5:00, needed to run errands from 3:00 to about 4:30 so my plan was start preparing an appetizer to take to the event…

3 Tips to Get the Most Out of Your Agents

In every realty company, leaders want the best from their employees. And they want them to succeed just as much as the company does. As a leader, it’s part of your responsibilities to help motivate and inspire your agents to give and do their best so that the real estate company can continue to succeed.…

5 Reasons Every Agent Needs Video Marketing

Anymore, agents are utilizing social media, newsletters, mailers, and so much more in their marketing plans in order to stay in front of past, present, and potential clients, but one of the most valuable tools that every agent needs to add to their marketing repertoire is the use of engaging videos. Don’t believe us? Here…

Realty Times Remembers Long-Time Contributor, Bob Hunt

It is with great sadness and reflection that we announce the passing of Bob Hunt, a long-time Realty Times contributor, former director of the National Association of Realtors®, author of Ethics at Work and Real Estate the Ethical Way. A graduate of Princeton with a master’s degree from UCLA in philosophy, Hunt served as a…

“Agency Mess” Report: Are You Doing Enough?

Customers and clients expect consistent, committed professionalism from those who are licensed to trade real estate and who want to be well-paid for this service. PJ Wade shares a recent report from the Consumer Federation of America that reveals consumers are often disappointed. When intent on delivering real estate services rated “excellent,” it’s not only…